About us
The team behind museumtickets.com.
MuseumAD is a technology and marketing company from Amsterdam. We build the fair infrastructure between museums, the places around them and their visitors – and we grow only when museums grow.
● MuseumAD · Amsterdam
7,000+
museums in NL · FR · IT · ES
7,000+
German museums ready to join
180M+
museum visits a year in our 4 countries*
6
languages on every page
Why we exist
Culture deserves a fairer business.
Museums lose too much to resellers, commissions and expensive software. We give every museum, small or large, a page and a checkout at no cost to join – and earn only a small share when visitors pay.
Fair
1% for us, €0.12 from the visitor. No hidden fees, no lock-in.
Neutral
We never touch collections, research, education or curatorial choices.
Consent first
No resale of contacts. Visitors decide what they share.
Long term
Affordable today, built to last for decades.
The team
Two founders, one shared plan.
Where we are
Thirteen countries, one platform.
Museums in the Netherlands, France, Italy, Spain and Germany are on museumtickets.com, now joined by Denmark, Sweden, Norway, Finland, Iceland, Belgium, Luxembourg and Austria – more than 20,000 museums, each with its own page.
Welcome to the new fair business for culture.
Affordable today. Built for the long term. Neutral for collections, research and education.
museumad.com · technology, AI and marketing for culture · Amsterdam · museumtickets.com
* Museum visits a year: Italy ~108M (ISTAT 2022), France 72.7M (2024), Netherlands 30.8M (2024); Spain not counted.